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ADMk2
11-05-10, 04:32 AM
Aviation Week suspends Bill Sweetman from F-35 story

By Stephen Trimble on May 10, 2010 3:35 PM

Bill Sweetman notified me this morning that he has been temporarily ordered off the F-35 story by Aviation Week management.

Aviation Week editor Tony Velocci initially told me "no comment", but added: "It was supposed to be an internal personnel matter but I'm really sorry to hear that he's spreading it around."

Sweetman is the editor of Defense Technology International, a monthly magazine published by the Aviation Week Group.

It's not clear what immediately precipitated the decision. But Sweetman is well-known as arguably one of the most outspoken -- and, it should be said, well-spoken -- critics of the F-35 program.

Lockheed Martin denies having any role in Sweetman's removal from the F-35 beat. "I can tell you Lockheed was not behind this," a spokesman says.

Sweetman recently visited Lockheed's F-35 factory in Fort Worth, Texas, along with Velocci and Aviation Week staff writer Amy Butler. On the eve of his visit, Sweetman on 26 April posted a typically droll comment on his private Facebook page:

"Gentlemen, your target for tonight is Fort Worth. Flacks are predicted to be numerous and persistent on the run-in and over the target, and bullshit is expected to be dense throughout the mission. Synchronize watches and good luck."

Full disclosure: Sweetman is a personal friend and former co-worker at Jane's. As a military technology journalist, I have great respect for his vast and detailed knowledge of weapon systems of all kinds.

But Sweetman himself would tell you he approaches F-35 coverage unlike other journalists. I see my role as simply to report the facts offered by both critics and supporters, allowing my readers to draw their own conclusions. Sweetman approaches F-35 coverage from the standpoint of an analyst who has empirically concluded the program is a flop. That position is always going to create a tension with his traditional role as journalist.

Update: Lockheed Martin has released a full statement:

"Lockheed Martin has not asked Aviation Week to take disciplinary action against Bill Sweetman nor have we asked that he be removed from reporting on the F-35 program or any other Lockheed Martin program. In fact on April 27 Bill and other members of the Aviation Week staff visited Lockheed Martin facilities in Fort Worth for briefings on the F-35 program. We have a longstanding professional relationship with the entire Aviation Week editorial staff, including Bill Sweetman, and we continue to work openly with them on all programs, including F-35."

Didn't happen soon enough...

Gubler, A.
11-05-10, 04:38 AM
Also posted in the F-35 thread but probably better off here.


Another victim of APAitist:

Aviation Week suspends Bill Sweetman from F-35 story

http://www.flightglobal.com/blogs/the-dewline/2010/05/aviation-week-suspends-bill-sw.html


He's not been presenting a balanced view about anything to do with the F-35 programme for months if not years and the fact he quotes APA as a source borders on farce............some of the other comments by other people in the Comments section about "journalistic integrity" would be hilarious IF people didn't seriously believe them! :big

Tim
11-05-10, 08:27 AM
Thank god for that. Already I'm hearing bullshit from the peanut gallery about Lockheed pulling strings to get him pulled off the F-35 story... it's as you said Bug, the sheer two-faced idiocy of these people would be funny but for the fact that they're actually serious.

Now if only someone would stick a cork in Palmer and APA...

Weasel
11-05-10, 05:12 PM
I don't get it.

Why pull him now, when he has made a career (20 years plus) of spouting fan boy type analysis? I was going through a used book store some months ago and found a treasure trove of Bill Sweetman books. To sum up; Upon reading these books, I would place him in the publish or perish crowd and damned if it ain't true.

The internet has just allowed people who would emmulate his model (but didn't have the publisher connections) to gain a voice. e.g. APA.

So what is the commercial reasoning behind it, as he obviously made money doing what he did? Ergo it sold, therefore he was catering to a market that had a need for his material.

And if it was an internal tiff, that coincided with the visit to Fort Worth, why would Sweetman make negative statements to peeve his boss off?

:monkey

Guess they had some personal baggage going into the tour of LM and the sight of an F-35 acted as some sort of catalyst that had Bill frothing at the mouth? Sounds like a great script for a movie... lol

cheers

w

Marc 1
13-05-10, 02:18 AM
Flacks are predicted to be numerous and persistent on the run-in

Well as a defence journo, he should realise the plural of 'Flak' is....Flak. The only 'Flax' I know about is something you can turn into clothing.

Then again... http://dictionary.reference.com/browse/Flak

Is 'Flack' an americanism the same way as 'aluminum'

Weasel
13-05-10, 03:02 AM
Well as a defence journo, he should realise the plural of 'Flak' is....Flak. The only 'Flax' I know about is something you can turn into clothing.

Then again... http://dictionary.reference.com/browse/Flak

Is 'Flack' an americanism the same way as 'aluminum'

No, flak is flak...

phew, something I could answer lol

cheers

w

Tim
13-05-10, 05:22 AM
It was a pun:

http://dictionary.reference.com/browse/flack

Marc 1
14-05-10, 05:56 AM
No, flak is flak...

phew, something I could answer lol

cheers

w
Seen. Thanks.